Creating Value with Your Content

Tips and insights to create engaging and valuable content for your audience

One of the most important aspects of online engagement is creating valuable content. Content that is valuable not only attracts and retains your audience, but also helps you build trust and credibility with them. But what makes content valuable? And how can you create it consistently?

I have been writing and “creating” content regularly (well…sort of) since past few months. In this post, I share some tips and insights that I have learned from my own experience and from observing others who create great content.

These are not definitive rules, but rather guidelines that can help you and have helped me improve the content creation process and outcomes.

I am still learning and evolving as a content creator (to be honest, I don’t like these words but hey, what else are we gonna call ourselves😜, and I hope you will join me on this journey.

What are people looking for?

Before you create any content, you need to understand what your audience is looking for. What are their pain points, challenges, goals, and aspirations? What kind of information, advice, or inspiration do they need to overcome their obstacles and achieve their dreams?

One way to find out what people are looking for is to ask them directly. You can use surveys, polls, comments, or direct messages to…